Sr. Marketing Manager, Environmental Compliance

• Develop and Implement Marketing and Adoption Strategies for environmental compliance solutions
• Conduct market research to understand industry trends, customer needs, and competitive landscape, using insights to refine marketing and sales approaches.
• Develop and manage a content marketing strategy that includes educational and marketing materials to engage target audiences on compliance topics.
• Create and execute product marketing campaigns that highlight the unique value propositions of compliance solutions
• Plan and coordinate online trainings, webinars, workshops, and industry events to educate potential and existing sellers on compliance best practices and service offerings.
• Work closely with Seller Experience, Product, Legal, Strategic Communication teams to ensure alignment in messaging and experience.
• Monitor and analyze marketing and sales performance metrics, providing regular reports and insights to senior management.
• Oversee the selection and management of the most effective marketing and communications channels and the channel mix strategy

• Bachelor’s degree in marketing, business administration, communications, or a related field.
• Over 7 years of professional experience in marketing or a closely related field, with a proven track record in developing and executing successful marketing strategies, including acquisition marketing and channel programs.
• In-depth knowledge of digital marketing channels, including email marketing and content marketing, and experience developing and managing cross-functional marketing campaigns.
• Strong ability to use data and metrics to drive marketing decisions and improve performance.
• Exceptional written and verbal communication skills, with the ability to create compelling marketing content and deliver impactful presentations.
• Demonstrated experience in managing marketing budgets and optimizing expenditures for maximum return on investment.
• Proficiency with marketing automation platforms, content management systems (CMS), and customer relationship management (CRM) tools.
• Flexibility to adapt to changing market conditions and evolving business needs, with experience managing campaigns across multiple time zones and languages.
• Strong understanding of customer needs and behaviors, with the ability to develop strategies that enhance customer engagement and satisfaction.
• Experience in international marketing or collaborating with global teams, particularly in executing campaigns across diverse regions.

PREFERRED QUALIFICATIONS

• Proven experience driving direction, alignment, and collaboration across large cross-functional teams and with external agency partners to achieve marketing objectives.
• Experience designing and executing joint, integrated marketing campaigns that leverage a mix of digital, traditional, and emerging channels with strategic alliance partners, particularly those with a global footprint, to expand market reach and drive growth.
• Proficiency in data manipulation, including the use of macros, charts, and pivot tables, to analyze trends, generate insights, and inform strategic marketing decisions.
• Strong problem-solving skills with a track record of developing creative solutions to complex marketing challenges, optimizing processes, and driving continuous improvement.